Higher market share can help improve sales when existing, brand-loyal customers buy more of a company’s products. Market share may also widen a company’s overall customer base as potential new customers follow the lead of existing ones. Gaining market share can strengthen and spotlight a company’s reputation.
Market share is calculated by dividing the company’s total by the industry-wide total for any given data set. Market share is useful when comparing companies accross the same industry. Companies with higher market share are often less risky investments with less upside than companies with lower market share.
What Is Market Share? Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.
It is now widely recognized that one of the main determinants of business profitability is market share. Under most circumstances, enterprises that have achieved a high share of the markets they serve are considerably more profitable than their smaller-share rivals.
Increasing their market shares puts a company at a vantage point and ultimately increases its competitive advantage. Having a higher market share also postures a company to better prices from suppliers and increases their buying power.
Top Companies in India by Net Profit – BSE
| Company Name | Last Price | % Change |
|---|---|---|
| Reliance Add to Watchlist Add to Portfolio | 2,758.45 | -0.85 |
| IOC Add to Watchlist Add to Portfolio | 134.30 | -0.52 |
| Infosys Add to Watchlist Add to Portfolio | 1,585.70 | -2.03 |
| BPCL Add to Watchlist |
Market share is the percentage of the total revenue or sales in a market that a company’s business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a 10 percent share in that market.
How do you determine your market?
How to identify your target market
- Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal. …
- Conduct market research. …
- Create customer profiles and market segments. …
- Assess the competition.
Simply find your business’s total sales revenue for your preferred time period and divide that number by your industry’s total revenue during the same period. Once you have this result, multiply the number by 100 to generate your market share percentage.
Variable Descriptions Variable Definition Market Share Ratio [ln(s j ) − ln(s 0 )] is the dependent variable and represents the market share ratio between each market and the outside good market share.
Factors affecting stock market
- Supply and demand. There are so many factors that affect the market. …
- Company related factors. …
- Investor sentiment. …
- Interest rates. …
- Politics. …
- Current events. …
- Natural calamities. …
- Exchange rates.
How can I improve my market position?
5 Strategies To Improve Market Position
- Analyse The Competition. A good starting point is to analyse the competition. …
- Know Your Target Customer. …
- Define Your USP & Mission Statement. …
- Improve Content Marketing Planning. …
- Improve Customer Service.
What is high differentiation?
A differentiated product can increase brand loyalty and even survive a higher price point. If a product is perceived to be better in some way than its competitors, consumers will consider it worth the higher price.
How to Increase Market Share?
- Innovation. Innovation is an excellent method of increasing market share. …
- Lowering prices. A company can also expand its market share by lowering its prices. …
- Strengthening customer relationships. By strengthening their existing customer relationships. …
- Advertising. …
- Increased quality. …
- Acquisition.